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Critical illness insurance | Why our plan stands out

September 3, 2026

Critical illness insurance | Why our plan stands out
1:41

A few weeks ago, we launched our campaign to promote critical illness insurance, with the goal of helping clients protect their goals, their families and their financial security while they are still in good health. Discover why our plan stands out!

Why our critical illness insurance plan stands out

Our offering includes several unique benefits that can add value to your conversations with your clients:

  • Guaranteed insurability: A rider that allows clients to increase their coverage without providing new medical evidence after major life events or on the 5th and 10th anniversaries of the policy. It’s flexible coverage that evolves with their needs.
  • Combined coverage: A combination of term coverage for 4 illnesses and permanent coverage for 25 illnesses, designed to provide coverage tailored to their needs today and tomorrow.
  • Self-service transactions: A faster, more streamlined sales and post-sale experience for you and your clients.
  • Novus Health: A complimentary access to a second medical opinion service for your client and their immediate family.

 

What your clients received

Emails have already been sent to several of your clients. See the emails so you can prepare for your follow-ups.

    • Families with children. Critical illness insurance for children and protecting future insurability (see the email).
    • Young adults (18 to 30 years old). Income protection, future insurability and first major commitments (see the email).
    • Millennials (30 to 45 years old). Protection for financial commitments and family goals (see the email).
    • Established adults (45 to 55 years old). Protection of savings, assets and retirement benefits (see the email).

Check your list—your next sale might be there!

 

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