iA term life insurance offers the most value on the market.
This week, we launch our Canadian promotional campaign that will run all summer long, starting with the mortgage clientele.
Why prioritize mortgage clients?
Right now, during the real estate buying season, it’s a good time to remind clients of the advantages of term life insurance over mortgage insurance from lending institutions. Here are 3 key differences with iA:
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With iA Financial Group |
With a lender |
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The client chooses their beneficiaries |
The lender is the beneficiary |
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The monthly premium is fixed and guaranteed |
The premium may increase if the loan is changed |
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If the mortgage lender changes, the contract remains unchanged |
The insurance contract is not transferable to a new mortgage lender |
Generate leads with the improved iA mortgage insurance calculator
We’re directing our promotional initiatives to our mortgage insurance calculator to generate leads for you.
We’ll be running a digital campaign, sending targeted emails to clients aged 30 to 49 who don’t have term life insurance. We will add your personalized link to preserve your client-advisor relationship. Don’t hesitate to be proactive and contact your clients.
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Tools In addition to mortgage clients, young adults and pre-retirees will also be targeted. Check out these resources:
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The most value for your clients: you’re in the right place!
- Instant decision for coverage up to $5M
- T10 conversion option recently extended to 7 years
- NEW: Self-service online transactions
In addition, all iA individual life insurance beneficiaries now have access to Empathy's full suite of bereavement support services – read the article!
