--- title: Term life insurance | Making a first insurance policy a smart new habit description: "The term life insurance campaign is entering a new phase. This time, we’re setting our sights on a high-potential segment: young adults." image: https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/OG_PROJ-19-6_Hero_INSTANT_IA_EN.jpg --- [![iA-EN](https://iaconnected.ia.ca/hubfs/iAAH/Common/Logos/iA-EN.svg "iA-EN")](https://iaconnected.ia.ca/) [FR](https://linstantia.ia.ca/assurance-vie-temporaire-faites-de-la-premiere-assurance-un-reflexe-gagnant/tags/assurance) # iA CONNECTED Your ongoing source of information. ![Hero\_image\_seul\_Dskp](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/Hero_image_seul_Dskp.jpg) ![Hero\_Instant\_iA\_Modifie\_dsktp](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/Hero_Instant_iA_Modifie_dsktp.jpg) [Home](https://iaconnected.ia.ca/) ### Term life insurance | Making a first insurance policy a smart new habit July 22, 2026 Share with your colleagues | [![iA Groupe financier - Facebook](https://iaconnected.ia.ca/hs-fs/hubfs/Logo-reseaux-sociaux/ico-fb.png?width=31&name=ico-fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://iaconnected.ia.ca/term-life-insurance-making-a-first-insurance-policy-a-smart-new-habit/tags/insurance) [![iA Groupe financier - Linkedin](https://iaconnected.ia.ca/hs-fs/hubfs/Logo-reseaux-sociaux/ico-in.png?width=39&name=ico-in.png)](https://www.linkedin.com/sharing/share-offsite/?url=https://iaconnected.ia.ca/term-life-insurance-making-a-first-insurance-policy-a-smart-new-habit/tags/insurance) [mailto:?subject=[Shared%20article]%20Term%20life%20insurance%20| Making%20a%20first%20insurance%20policy%20a%20smart%20new%20habit&body=I%20recommend%20that%20you%20read%20the%20article%20'Term%20life%20insurance%20| Making%20a%20first%20insurance%20policy%20a%20smart%20new%20habit'%20on%20iA%20CONNECTED:%20https://iaconnected.ia.ca/term-life-insurance-making-a-first-insurance-policy-a-smart-new-habit/tags/insurance](mailto:?subject=[Shared%20article]%20Term%20life%20insurance%20| Making%20a%20first%20insurance%20policy%20a%20smart%20new%20habit&body=I%20recommend%20that%20you%20read%20the%20article%20'Term%20life%20insurance%20| Making%20a%20first%20insurance%20policy%20a%20smart%20new%20habit'%20on%20iA%20CONNECTED:%20https://iaconnected.ia.ca/term-life-insurance-making-a-first-insurance-policy-a-smart-new-habit/tags/insurance) Term life insurance | Making a first insurance policy a smart new habit 1:29 The term life insurance campaign is entering a new phase. This time, we’re setting our sights on a high-potential segment: young adults. Given the significant premium reductions, now is the perfect time to offer your clients aged 18 to 29 their first term life insurance policy. This coverage is accessible, flexible and now even more cost-effective.   **Why now?** Young adults are diving headfirst into their first major commitments: a steady job, student loans, a car loan, a relationship, their first home. Even though life insurance isn’t always their first thought, it can quickly become essential protection for what they’re starting to build. - **T10**: One of the most affordable entry-level options for 15- to 25-year-olds. - **T20**: Enhanced coverage at a competitive price, very popular among young adults. - **Flexibility**: Options for renewal, conversion and exchange to adapt to their evolving needs. - **Guaranteed insurability**: Several options for converting and renewing the insurance without medical exams at maturity.  ![](https://iaconnected.ia.ca/hs-fs/hubfs/undefined-Jun-09-2026-06-02-43-0055-PM.png?width=654&height=285&name=undefined-Jun-09-2026-06-02-43-0055-PM.png) \*The average reductions shown are calculated based on all premium reductions and apply to non-smokers. Premium reductions don't apply to riders of income protection or disability insurance products (Assure&go).   ### Messages that resonate - [T10 conversion option extended to 7 years](https://iaconnected.ia.ca/the-t10-switch-option-has-been-extended-a-golden-opportunity-to-reach-out-to-your-clients/tags/insurance) for T20 and T30 - May be converted to permanent coverage, with a choice of whole, universal or participating life insurance. - Faster underwriting up to $5M for clients under age 50 - [Self-service transactions](https://iaconnected.ia.ca/self-service-online-transactions-more-than-20-new-types/tags/digital-evolution), including conversion - [Empathy](https://iaconnected.ia.ca/new-empathy-when-your-clients-loved-ones-need-it-most/tags/insurance) loss support services available to eligible beneficiaries   Unlock your growth opportunities - [Term life insurance | Significant premium reductions](https://iaconnected.ia.ca/term-life-insurance-significant-premium-reductions-2026/tags/insurance) - [The most value for your clients](https://iaa.secureweb.inalco.com/cw/-/media/documents-repository/individual-insurance-savings-and-retirement/individual-insurance/2024/06/term-insurance---client-segments.pdf) - [Sales support document](https://iaa.secureweb.inalco.com/cw/-/media/documents-repository/individual-insurance-savings-and-retirement/individual-insurance/2022/03/f13-1177a-sales-support-document-term-life-insurance.pdf) - [Term life insurance calculator](https://ia.ca/life-insurance-calculator) - [Web Showcase](https://web-showcase.ia.ca/brokerage/posts-bank)   Topic : [Insurance](https://iaconnected.ia.ca/tag/insurance) Written by [iA](https://iaconnected.ia.ca/author/ia) 2027-07-22 00:00:00 [Previous](https://iaconnected.ia.ca/disability-claims-improved-experience/tags/insurance) [Next](https://iaconnected.ia.ca/iagam-quarterly-comm-2026-06-30/tags/portfolio-managers) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Categories - [Assurance (1)](https://iaconnected.ia.ca/tag/assurance) - [Digital evolution (28)](https://iaconnected.ia.ca/tag/digital-evolution) - [Economic news (4)](https://iaconnected.ia.ca/tag/economic-news) - [Insurance (58)](https://iaconnected.ia.ca/tag/insurance) - [Miscellaneous (7)](https://iaconnected.ia.ca/tag/miscellaneous) - [Portfolio Managers (9)](https://iaconnected.ia.ca/tag/portfolio-managers) - [Savings (51)](https://iaconnected.ia.ca/tag/savings) ### Stay informed [![Your tools](https://iaconnected.ia.ca/hubfs/Covid_microsite/en/Button-tools-en.png "Your tools")](https://iaconnected.ia.ca/your-tools) [![Procedures and FAQ](https://iaconnected.ia.ca/hubfs/Covid_microsite/en/Button-PROCEDURES-en.png "Procedures and FAQ")](https://iaconnected.ia.ca/useful-links) ![La compil macro](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2026/WGAM-1-7_Microsite_Playlist_Macro_PPT2_1920x1080_EN.jpg) ### The economic ideas driving the markets! 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