The term life insurance campaign is entering a new phase. This time, we’re setting our sights on a high-potential segment: young adults.
Given the significant premium reductions, now is the perfect time to offer your clients aged 18 to 29 their first term life insurance policy. This coverage is accessible, flexible and now even more cost-effective.
Why now?
Young adults are diving headfirst into their first major commitments: a steady job, student loans, a car loan, a relationship, their first home. Even though life insurance isn’t always their first thought, it can quickly become essential protection for what they’re starting to build.
- T10: One of the most affordable entry-level options for 15- to 25-year-olds.
- T20: Enhanced coverage at a competitive price, very popular among young adults.
- Flexibility: Options for renewal, conversion and exchange to adapt to their evolving needs.
- Guaranteed insurability: Several options for converting and renewing the insurance without medical exams at maturity.

*The average reductions shown are calculated based on all premium reductions and apply to non-smokers. Premium reductions don't apply to riders of income protection or disability insurance products (Assure&go).
Messages that resonate
- T10 conversion option extended to 7 years for T20 and T30
- Option for partial conversion to whole-life insurance and iA PAR
- Faster underwriting up to $5M for clients under age 50
- Self-service transactions, including conversion
- Empathy loss support services available to eligible beneficiaries
Unlock your growth opportunities
- Term life insurance | Significant premium reductions
- The most value for your clients
- Sales support document
- Term life insurance calculator
- Web Showcase


