Starting September 22, iA Financial Group and its subsidiaries will adopt a new brand positioning. This evolution is designed to better reflect who we are today and where we want to go. It also aims to strengthen brand consistency to accelerate our growth across North America.
Two key elements will be unveiled on September 22:
- A new brand signature: Get Ahead (Prendre les devants in French)
It captures our positioning as the financial group that champions its advisors and clients’ ambitions. This signature expresses our commitment to being proactive, bold and forward-looking. - A new, more modern and distinctive graphic platform
It will refresh our brand image across all communication tools to maximize our impact and recognition.
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We count on your collaboration to keep this information confidential until the official launch on September 22.
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📅 Mark your calendar for September 22 and join us on social media!
Stay tuned and make sure to follow us on Facebook, Instagram, and LinkedIn to discover and share our launch video with your network.
Want to learn more? Check out the FAQ for all the details.
Together, let’s make the iA brand shine!
