--- title: A New Brand Image for iA Financial Group description: Starting September 22, iA Financial Group and its subsidiaries will adopt a new brand positioning. image: https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/OG_PROJ-19-6_Hero_INSTANT_IA_EN.jpg --- [![iA-EN](https://iaconnected.ia.ca/hubfs/iAAH/Common/Logos/iA-EN.svg "iA-EN")](https://iaconnected.ia.ca/) [FR](https://linstantia.ia.ca/une-nouvelle-image-de-marque-pour-ia-groupe-financier/tags/divers) # iA CONNECTED Your ongoing source of information. ![Hero\_image\_seul\_Dskp](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/Hero_image_seul_Dskp.jpg) ![Hero\_Instant\_iA\_Modifie\_dsktp](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2025/Hero_Instant_iA_Modifie_dsktp.jpg) [Home](https://iaconnected.ia.ca/) ### A New Brand Image for iA Financial Group September 9, 2025 Share with your colleagues | [![iA Groupe financier - Facebook](https://iaconnected.ia.ca/hs-fs/hubfs/Logo-reseaux-sociaux/ico-fb.png?width=31&name=ico-fb.png)](https://www.facebook.com/sharer/sharer.php?u=https://iaconnected.ia.ca/a-new-brand-image-for-ia-financial-group/tags/miscellaneous) [![iA Groupe financier - Linkedin](https://iaconnected.ia.ca/hs-fs/hubfs/Logo-reseaux-sociaux/ico-in.png?width=39&name=ico-in.png)](https://www.linkedin.com/sharing/share-offsite/?url=https://iaconnected.ia.ca/a-new-brand-image-for-ia-financial-group/tags/miscellaneous) [mailto:?subject=[Shared%20article]%20A%20New%20Brand%20Image%20for%20iA%20Financial%20Group&body=I%20recommend%20that%20you%20read%20the%20article%20'A%20New%20Brand%20Image%20for%20iA%20Financial%20Group'%20on%20iA%20CONNECTED:%20https://iaconnected.ia.ca/a-new-brand-image-for-ia-financial-group/tags/miscellaneous](mailto:?subject=[Shared%20article]%20A%20New%20Brand%20Image%20for%20iA%20Financial%20Group&body=I%20recommend%20that%20you%20read%20the%20article%20'A%20New%20Brand%20Image%20for%20iA%20Financial%20Group'%20on%20iA%20CONNECTED:%20https://iaconnected.ia.ca/a-new-brand-image-for-ia-financial-group/tags/miscellaneous) A New Brand Image for iA Financial Group 1:06 Starting September 22, iA Financial Group and its subsidiaries will adopt a new brand positioning. This evolution is designed to better reflect who we are today and where we want to go. It also aims to strengthen brand consistency to accelerate our growth across North America.   Two key elements will be unveiled on September 22:  1. **A new brand signature: Get Ahead (*Prendre les devants* in French)** It captures our positioning as the financial group that champions its advisors and clients’ ambitions. This signature expresses our commitment to being proactive, bold and forward-looking. 2. **A new, more modern and distinctive graphic platform** It will refresh our brand image across all communication tools to maximize our impact and recognition.    |   **We count on your collaboration to keep this information confidential until the official launch on September 22. **   | | --- |   📅 Mark your calendar for September 22 and join us on social media!  Stay tuned and make sure to follow us on [Facebook](https://www.facebook.com/iacanada), [Instagram](https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fia_canada%2F&is_from_rle), and [LinkedIn](https://www.linkedin.com/authwall?trk=bf&trkInfo=AQHe8x3_2nivZgAAAZjIvl6AVzdGjkv1Q81yE2q04lkKIhIH6BAfiAH-iV-NhltlpGP8Z3_V_eIB5mAUv0MDEndpptcu8peKG5NvEoUF1qhyuyl12UWoU5JfeRJmIkzP9CFgPRs=&original_referer=&sessionRedirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Findustrielle_alliance) to discover and share our launch video with your network.  Want to learn more? Check out the FAQ for all the details.  [![FAQ](https://no-cache.hubspot.com/cta/default/4733265/8d28b2a3-3d73-4508-9f44-a8f394e7d8f2.png)](https://cta-redirect.hubspot.com/cta/redirect/4733265/8d28b2a3-3d73-4508-9f44-a8f394e7d8f2) Together, let’s make the iA brand shine!    Topic : [Miscellaneous](https://iaconnected.ia.ca/tag/miscellaneous) Written by [iA](https://iaconnected.ia.ca/author/ia) [Previous](https://iaconnected.ia.ca/evo-insurance-is-now-on-the-web/tags/digital-tools) [Next](https://iaconnected.ia.ca/ia-par-account-your-questions-answered/tags/insurance) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Categories - [Digital evolution (28)](https://iaconnected.ia.ca/tag/digital-evolution) - [Economic news (4)](https://iaconnected.ia.ca/tag/economic-news) - [Insurance (56)](https://iaconnected.ia.ca/tag/insurance) - [Miscellaneous (6)](https://iaconnected.ia.ca/tag/miscellaneous) - [Portfolio Managers (9)](https://iaconnected.ia.ca/tag/portfolio-managers) - [Savings (50)](https://iaconnected.ia.ca/tag/savings) ### Stay informed [![Your tools](https://iaconnected.ia.ca/hubfs/Covid_microsite/en/Button-tools-en.png "Your tools")](https://iaconnected.ia.ca/your-tools) [![Procedures and FAQ](https://iaconnected.ia.ca/hubfs/Covid_microsite/en/Button-PROCEDURES-en.png "Procedures and FAQ")](https://iaconnected.ia.ca/useful-links) ![La compil macro](https://iaconnected.ia.ca/hubfs/Individuel/instant-iA/2026/WGAM-1-7_Microsite_Playlist_Macro_PPT2_1920x1080_EN.jpg) ### The economic ideas driving the markets! 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