Once again this year, iA Financial Group will be present on the web to increase awareness of its brand, primarily in Ontario, British Columbia and Alberta.
A company’s brand is its public face, whether it is known or not. The more a brand is constant, communicated and recognized, the greater the awareness of the brand. Therefore, the objective of this campaign is to increase recognition of iA outside Quebec by having more people see our brand/logo.
To do so, we will use a catchy message that will help consumers associate our logo with our area of business. The ultimate goal is to have them think of iA when buying insurance and financial products.
In this campaign, we wanted to show the strong relation that exists between iA and its clients. We wanted a tagline which seemed to be said from our clients’ point of view. Letting them express themselves on how they are confident and secure about their future with iA. Which is in line with the purpose of the company: “For our clients to be confident and secure about their future”.
Here are two examples of digital ads that will be online on February 7th:
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i Am invested |
i Am prepared |
- I am supported (RESPs, life insurance and 25,000 advisors)
- I am invested (RRSPs. TSFAs. Hoping for an RESP)
- I am prepared (25,000 advisors dedicated to your retirement)
- I am insured (Safeguarding Canadians since 1892)
- I am backed (Managing $214.5 Billion in assets, one person at a time.)
Annual measure of brand awareness
At the same time every year, we survey a sample of the population to measure iA Financial Group brand awareness.
For informational purposes, in April 2021, in English-speaking Canada, 36% of the people surveyed said they knew iA. We hope that this advertising campaign will be a great tool to increase recognition of iA Financial Group and, of course, encourage the company’s growth outside Quebec.
