Discover how Transition can enhance your service offering and impact the lives of people through real-life stories.
Needless to say, with as little as 3% of Canadians having individual critical illness coverage, this market can become a fruitful mainspring for client loyalty and business development.
In today’s inflationary environment, it is particularly important to safeguard your clients against potential financial issues. Your clients stand to benefit from knowing that critical illness coverage exists and that it is useful in the event of loss of income and the incurrence of additional costs, often related to the illness.
The power of Transition
Transition stands out in the market with certain key features such as:
- Flexibility → Comprehensive 25- or 4-illness coverage, making it more affordable yet covering 85% of claims in the industry1
- Option to decrease face amount to 50% to reflect mortgage payments (for 4-illness coverage)
- Wide choice of renewable and convertible or permanent insurance coverage
- Free MediGuide medical second opinion service
- Many riders and additional coverage options
Scott's moving story
Sadly, at the age of 44, Scott Dempsey, a resident of Nova Scotia, developed a condition that led to vision loss in both eyes. As the main breadwinner of the family, he lost his job and was forced to resign himself to putting his home up for sale.
Fortunately, a few months later, an advisor by the name of Greg Baldwin arrived at Scott’s home holding a cheque for $100,000. With tears in his eyes, Scott embraced him while Melanie, Scott’s spouse, stepped outside to remove the “For sale” sign in front of the house.
Why? Because nine years earlier, Scott had purchased the Transition product and his condition of blindness corresponded to the definition stipulated in the policy.
The sum received could be used to make adaptations to their home, purchase adaptive technical equipment and, above all, resume their mortgage payments and keep their home. A prime example of the usefulness of critical illness insurance!
Share your stories with us
If you have stories in which our products and your advice have made a difference in the lives of our clients, send us an email at mrk-promo@ia.ca.
Tools to help you make the most of the critical illness insurance market
Our top 5 tools and business development documents for Transition:
- Alex, 22 years old, taking his first steps into the job market
- Alex, 38 years old, a father who wishes to honour his mortgage payments
- Julia, 7 years old, whose mother can take a leave of absence from work to remain at her side
- Dave and Sandra, 40 and 25 years old, who wish to save their retirement income in the event that they develop a critical illness
- Critical Illness Insurance Calculator
Type Transition in the Document Centre and you will find others. Go ahead, and develop your critical illness insurance reflex!
1According to the 2022 Munich Re Individual Insurance Survey.
