Empathy, a loss support service, is now offered free of charge to Canadian beneficiaries of iA¹ individual life insurance policies at the time a death claim is filed.
In the context of wealth transfer, Empathy supports families and gives you practical opportunities to develop your practice, before, during and after a claim.
1. Added value for new business
In your meetings, present Empathy as an additional form of coverage offered to families.
Your clients want to protect their loved ones, and Empathy allows you to offer even more: structured emotional, logistical and administrative support right from the first steps of the claim process. By incorporating Empathy into your offer, you transform life insurance into a more human solution, focused on the needs of the beneficiaries.
2. Focus on your in-force clients
The Empathy website provides an email template for notifying your current clients. This will allow you to:
- Provide a clear introduction to Empathy
- Invite your clients to provide you with contact information for their beneficiaries
- Connect with these contacts
3. Get ahead of sales opportunities
Your clients will receive information about Empathy and will be encouraged to:
- Provide you with contact information for their beneficiaries
- Forward the email directly to their beneficiaries inviting them to contact you
Use this opportunity to start building a personal connection with the family.
4. Transform claims into lasting relationships
When filing a claim online, beneficiaries can indicate whether they would like to receive free financial support from an iA financial security advisor.
👉If they accept, you will automatically receive an email inviting you to contact them as soon as possible. Empathy serves as a practical tool for relationship-based lead generation: you are connected with people who are open to receiving support—with their consent—at the right time and in a relevant context.
💡Between 50% and 70% of beneficiaries are not iA clients. 
1 Support services are provided by Empathy only in Canada for a maximum period of two years following a death claim. iA Financial Group is not responsible for the services provided by Empathy. Please note that iA Financial Group reserves the right to modify or withdraw access to Empathy’s service offer at any time.
