Over the next few days, holders of an in-force iA Financial Group individual life insurance policy will receive an email introducing Empathy, a bereavement support service offered at no cost to eligible beneficiaries when a death claim is filed*.
💡Be prepared: your clients may contact you to learn more about Empathy or the support available to their beneficiaries.
It's your move!
This initiative also gives you the opportunity to discuss estate planning, beneficiary designations and wealth transfer. It can also help you deepen your relationship with their family members and initiate high-value discussions.
Empathy: your lever to support families and drive sales
- Empathy page in the Advisor Centre
- Web page for your clients
- FAQ
- Beneficiary brochure
- Overview video
- Training resources
*iA Financial Group is not responsible for the services provided by Empathy. Please note that iA Financial Group reserves the right to modify or withdraw access to Empathy’s service offer at any time.


