Be on top: five social media trends to watch in 2023

Here are five things to keep in mind about your social media. 🎊

1. Listen attentively: Customer service also means communicating on social networks 🤝

More and more people are turning to social media when they want to communicate directly with an advisor. The client is king: They choose when and how to contact you. Our advice: be present on the various social platforms to take part in the conversation.

2. Create or share educational and informative videos 🎥

Videos on social media will be even more popular in 2023. Share educational content with your subscribers such as tips and tricks to beat inflation or simply save money. They will also promote your brand and products in a manner that’s accessible and informative.

Our advice: being relevant is the key!

3. Use the ultimate hook: tell a non-linear story 👀

It’s a well-known fact that users scroll through content quickly on social media.

The goal is to capture the user’s attention and keep it. Your posts can complement each other and tell a story. Our tip: Reveal only part of the story with each post.

The goal is to not give all the information at once and motivate the user to dig a little deeper to understand the whole story. That’s what’s called a non-linear narrative. For example, posts published in a non-chronological order.

4. Take advantage of LinkedIn’s soaring popularity ⬆

Did you know that LinkedIn was created before Facebook? Due to the structure of Facebook, organic posts reach fewer people than posts promoted with a budget.

Many content creators and entrepreneurs are now turning to LinkedIn. This platform allows us to distinguish ourselves as experts in our respective fields. Consider taking your place and building your network of contacts on LinkedIn!

5. Aim for accountability, transparency and authenticity 🌎

Clients will demand even more transparency and authenticity in 2023. Many clients feel that companies need to take the lead in addressing societal, environmental and political issues. Keep an eye on the company’s networks and feel free to reshare iA Financial Group’s posts on your social media.

Check out these articles to learn more about 2023 social media trends:

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