Back-to-school is the best time to talk to parents about the advantages of investing in their children’s future.
So, why not create your own Facebook RESP ads and reach out to your clients? It’s possible to promote your services using the ad tool on your professional Facebook page.
Create your ad, with RESP examples, in five easy steps:
- Go to your Facebook page and click on
at the bottom of the left-hand menu.
- Identify the business objectives you wish to achieve with your ad, i.e. receive messages in Messenger or receive calls.
- Add a short text and an attractive, professional image, at your discretion. The Web Showcase has ready-made posts that you can use for your ads!
- Choose the audience you are trying to reach, based on age, gender, location, and other advanced criteria, such as family status. For an RESP, your audience may be: Men or women from 20 to 40, who are parents and whose interests include family and education.
- Designate a duration and a budget for your ad, at your discretion.
Here’s an example of what your ad could look like:
To publish your post, make sure to satisfy these important points:
Include:- A short, simple text: address the public directly
- An attractive image: include a maximum of 20% of text
- A clear call to action: e.g. Contact me
- Invite your clients to contact you by email or Facebook instant messaging to comply with anti-spam legislation.
*Under this legislation, you cannot contact prospective clients directly by messaging or email; however, you can target them through ads!
- Run several tests based on the results
- One objective and one target = one ad
*Determine a budget based on the number of people you want to reach. You can adjust your budget at any time!
- Analyze your results to see if your initiative has worked.
- Target an audience that is too large or too small. Try to make sure that your potential scope indicator is green.
