In addition to introducing a refreshed version, we are completing the shift started in 2024 to make iA CONNECTED the main channel of communication with advisors, across all networks.
This shift is part of our strategy to optimize communications, and translates into concrete benefits for you:
- Relevant, up-to-date information on iA, its products and upcoming events, all in one place
- Fewer e-mails in your inbox
Our efforts have paid off!
Since 2023, we've made concrete efforts to optimize the newsletter's content (e.g.: shorter articles, less posts) and the excellent opening rates prove that it's paid off!
And we're proud to say that more of you are reading the newsletter than comparable industry benchmarks!
| Opening Rates | |
| iA Financial Group | Industry |
|
Career Network: 59.8% |
Insurance + Business & Finance 30.72%* |
|
Brokerage Network: 47.1% |
|
*Source: Email marketing benchmarks | Mailchimp
A reminder...
We cover the topics most relevant to your work:
- Business news
- Insurance
- Savings
- Investment
- Digital tools
Always 3 ways to access it:
- the blog, available 24/7, at your convenience (for podcast fans: newly activated Narration feature!)
- the weekly newsletter, which includes all the week's posts, as well as e-mails and upcoming events (Saturday in English, Monday in French)
- daily alerts (subscribe now via the blue box at the right of the screen)
