Today, iA Financial Group is launching its largest brand awareness campaign yet in Toronto.
For four weeks, our brand will be front and centre in the heart of the Canadian financial market and in high-profile locations downtown, with a major campaign featuring large-format digital displays, targeted digital advertising, social media and radio.
Visibility that works for you
Building brand awareness for iA Financial Group benefits the entire network. Better brand recognition can:
- Strengthen the credibility of your recommendations
- Facilitate first contact with new clients
- Help build trust
- Increase recognition of iA’s expertise
- Support your long-term business growth
Why Toronto?
Toronto offers strong growth potential for the company. The campaign specifically targets professionals aged 30 to 45 and concentrates investment in a high-impact financial market. By targeting this key market, iA Financial Group is taking another step toward increasing our brand awareness and pursuing our growth in North America.
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A jumping-off point
This campaign will help measure the impact of this visibility on the company’s brand awareness. The lessons learned in Toronto can then guide a potential future rollout in other promising markets.
For you, this is an opportunity to see the company gain recognition with a growing number of potential clients. The more visibility the brand gains, the more it can open the door to new conversations and support the growth of your business.
Watch the promotional video! 👇
