A recent article on Advisor.ca highlights the growing appeal of self-directed investment platforms among Canadian investors. What does this trend mean for you as an advisor? It opens the door to a new way of demonstrating your value!
The article highlights three key takeaways:
- Showcase your product expertise
Investors have access to numerous funds and can easily get lost in the plethora of information. This is where you can set yourself apart by guiding clients toward the right choices.
“Advisors are required to dig into features, risks, costs, management teams, and portfolio fit. That level of analysis just isn’t available on DIY platforms.”
- Support your clients
Even with the right tools, investment decisions are still influenced by emotions. You can play a key role in helping clients stay on track, avoid impulsive reactions and follow a consistent strategy.
“Behavioural coaching is so important, not just for peace of mind like having a sound investment plan, but in actual financial results.”
- Build a strategic relationship
Clients are looking for answers when it comes to taxation, estate planning and wealth management. This is an opportunity to build a relationship of trust based on attentiveness and personalized support.
“Instead of advisor-client, it’s almost like a partnership or a coach-consultant style.”
