There are several ways to share a video on your social media. Last week, we presented the Facebook share options. This week, we are presenting those on Instagram!
Video post 💬
Obviously, one of the easiest ways to post a video is to upload it directly as an Instagram post. However, videos must be 60 seconds or less… Be clear and concise!_LI.jpg?width=204&name=post%20video%20ig%20fr%20(2)_LI.jpg)
You must enter text above it to encourage people to watch it. Then, simply click on “Post”. Your video will be posted to your professional Instagram page. Check out the comments!
Facebook and Instagram stories 📱
As with Facebook, stories are practical for engaging your followers with a minimum of creativity. The short duration of the videos, 15 seconds, makes it possible to keep your followers’ attention. Quite useful for communicating an important message!
Stories, which can only be created on mobile devices, are short posts that are usually accompanied by a text or special effects. Unlike Facebook, you can save them to your profile so that they can be seen permanently.
The use of hashtags, surveys and countdowns makes the Stories even more interesting. The Swipe Up feature can also be beneficial if you have a large number of followers or if you have a budget for your Story.
Our advice: prioritize one communication over several channels thanks to the possibility of sharing your Instagram Stories on Facebook and vice versa when your accounts are linked!
**New! Stories have also recently become available on LinkedIn!
Instagram TV (IGTV) 📺
Known as the YouTube of Instagram, IGTV is an Instagram platform where high-quality videos of up to 10 minutes long can be posted.
Accessible directly via your Instagram account, IGTV allows you to post videos vertically. Additionally, videos download fast, unlike YouTube.
A few tips: speak to your audience directly and keep the content clear and concise. Also, share your IGTV video in stories to make sure more people see it!
REELS 🎥
Like TikTok, Instagram Reels are short videos of approximately 15 seconds created to promote your business, entertain your followers and share a talent in a creative, out-of-the-box way. Reels are the current trend and are attracting a lot of attention, especially among youth.
💡 New in the Web Showcase
A comprehensive ad guide will soon be added to the Web Showcase…stay tuned!
New posts for the week (post on Instant acceptance coming up monday) :
👉Post it on your social media, that’s what it was created for!
💡 Stay tuned!
Each week, you will find a new article about the Web and social media in iA CONNECTED.
Have you read our most recent article in which we present the types of video formats available in Facebook?
Check it out!
