Term life insurance | Safeguard the future plans of young adults and pre-retirees

We are kicking off the second stage of our Canada-wide term life insurance promotional campaign. The two key segments for this stage are young adults and people approaching retirement.

We’ll be sending an email to clients of yours who do not have term life insurance. The goal? Spark their interest and guide them to our revamped term life insurance calculator to generate leads for you. Here are the key messages for each target:

Young adults aged 20-29

Let's make their first life insurance policy (T10) a memorable choice that fits their reality today and in the years to come:

Guaranteed insurability: Several options for converting and renewing insurance at maturity without a medical exam.
More affordable premiums: By taking out a policy at a young age, your clients benefit from long-term savings while covering their current financial commitments.
Conversion privilege: Allows them to convert their T10 within the first 5 years. To cover the mortgage term on their first home, for example.

Pre-retirees aged 50-59

Let's protect their savings and assets with term life insurance (T10):

Conversion privilege: Ability to convert to ALL our permanent life insurance products, without medical exams, including iA PAR to help grow their wealth.
Financial commitments: Covers their financial commitments and tax bill at death.
Affordable: Provides substantial coverage at a more affordable premium than permanent life insurance.

Don’t miss out… stand out from the crowd!

Maximize your visibility and generate sales opportunities with these three tips:

Leverage the marketing tools we’ve designed for you
Use the term life insurance calculator
New: mortgage calculator

Have a great campaign!

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