---
title: Term life insurance | Safeguard the future plans of young adults and pre-retirees
description: young adults, pre-retirees, term life insurance
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### Term life insurance | Safeguard the future plans of young adults and pre-retirees

 July 14, 2025

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Term life insurance | Safeguard the future plans of young adults and pre-retirees

1:47

We are kicking off the second stage of our Canada-wide term life insurance promotional campaign. The two key segments for this stage are young adults and people approaching retirement.

| ![FB-20-29-AssVie\_1080x1080\_EN](https://iaconnected.ia.ca/hs-fs/hubfs/FB-20-29-AssVie_1080x1080_EN.jpg?width=1080&height=1080&name=FB-20-29-AssVie_1080x1080_EN.jpg) | ![FB-50+AssVie\_1080x1080\_EN](https://iaconnected.ia.ca/hs-fs/hubfs/FB-50+AssVie_1080x1080_EN.jpg?width=1080&height=1080&name=FB-50+AssVie_1080x1080_EN.jpg) |
| --- | --- |

We’ll be sending an email to clients of yours who do not have term life insurance. The goal? Spark their interest and guide them to our [revamped term life insurance calculator](https://ia.ca/calculateur-assurance-hypothecaire) to generate leads for you. Here are the key messages for each target:

 

| **Young adults aged 20-29**   Let's make their first life insurance policy (T10) a memorable choice that fits their reality today and in the years to come:   - **Guaranteed insurability:** Several options for converting and renewing insurance at maturity without a medical exam. - **More affordable premiums:** By taking out a policy at a young age, your clients benefit from long-term savings while covering their current financial commitments. - **Conversion privilege:** Allows them to convert their T10 within the first 5 years. To cover the mortgage term on their first home, for example. |
| --- |

 

| **Pre-retirees aged 50-59** Let's protect their savings and assets with term life insurance (T10): - **Conversion privilege:** Ability to convert to ALL our permanent life insurance products, without medical exams, including iA PAR to help grow their wealth. - **Financial commitments:** Covers their financial commitments and tax bill at death. - **Affordable:** Provides substantial coverage at a more affordable premium than permanent life insurance. |
| --- |

 

**Don’t miss out… stand out from the crowd!**

Maximize your visibility and generate sales opportunities with these three tips:

1. Leverage the [marketing tools](https://iaa.secureweb.inalco.com/cw/-/media/documents-repository/individual-insurance-savings-and-retirement/individual-insurance/2025/05/term-life-insurance-toolbox.pdf?__hstc=244443866.d6076bd96197b4b2e9f67d33f6b810b1.1748528174506.1751463732642.1751471796008.30&__hssc=244443866.5.1751471796008&__hsfp=2615909446&hsCtaTracking=be29cd1b-f420-4517-8ce4-c737890fc2ae%7Ca48cdddf-a6ee-41a5-9a3d-95ee46f4b79e) we’ve designed for you
2. Use the [term life insurance calculator](https://ia.ca/calculateur-assurance-vie)
3. **New:** [mortgage calculator](https://ia.ca/individuals/insurance/mortgage-insurance/mortgage-insurance-calculator)

Have a great campaign!

 Topic : [Insurance](https://iaconnected.ia.ca/tag/insurance)

Written by [iA](https://iaconnected.ia.ca/author/ia)

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