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Educating people about the need for disability insurance

May 27, 2021

Fifty percent of Canadian workers do not have disability insurance. However, one in three people will go on disability leave for 90 days or more before they turn 65, which could disrupt their plans. 

Show how we can make a difference when they are unable to work due to an illness or an accident. 
 

Change perceptions by showing the repercussions

A good number of your clients are aware of health risks but don’t acknowledge the need for disability insurance. Position the need by imagining a long-term disability. Would they be able to forego income for a significant period? Few clients can answer yes to this question. That’s why disability insurance should be included in every financial plan.

 

With our Superior Program, a comprehensive income replacement solution, we can make the difference. Do you have a broad base of entrepreneurs and self-employed workers among your clientele? Seize the opportunity to add overhead expenses insurance, which will allow them to cover their business’ operating expenses. Do your clients have several loans? Add Universal loan insurance to their income replacement coverage in order to maximize their disability coverage.

 

Prepare your sales pitch with these new tools!

 

For you:  

  • Superior Program advisor guide* (F13-1088A NEW 
  • Universal loan insurance advisor guide* (F13-1126A NEW 

Other documents that may be useful: 

  • Living Benefits Needs: A Quick Reference Guide (SRM412-18A)
  • Eligibility Rules for Immigrants (SRM412-16A-1)
  • Eligibility Rules for Home-Based Workers (SRM412A-22)
  • Occupational Class Enhancement (SRM412A-23)
  • Needs Analysis – Income Replacement (F13-1140A) (form now fillable on-screen)
  • Living Benefits Product Summary (F13-1090A) (for an overview of option features available by product)

For your clients:  

  • Superior Program client brochure* (F13-1086A NEW 
  • Universal loan insurance client brochure* (F13-1125A) NEW   | 7” x 7” square format your clients will appreciate!

* Can be ordered in the Advisor Centre. Use the Order Form – Requisition (F80-11A) (an Excel spreadsheet will appear at the bottom of your screen) and enter the name of the document and the document number, the desired quantity, the delivery address and your contact information.

 

Looking for content to share with your clients?  
It’s easy! Our team has created customized content to help you promote the Superior Program and Universal loan insurance products to your clients. All you have to do is share it!  
- Discover the available posts in the Web Showcase

 

Want to learn more? 

The disability insurance products are part of our range of livings benefits products. Several other marketing documents are also available in the Advisor Centre and on the Assure&go platform. Be sure to take a look and promote these products; right now, our clients are more aware of its importance than ever. In the Assure&go library, you will find other tools, including the underwriting guide, and most administrative and claims forms, which you can use to move your files forward. Recognized training is also available. Let’s use this opportunity to take advantage of this prospective market. If you have any other questions, contact your regional sales manager.

Topic : Insurance - Living Benefits

Written by iA

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