Facebook is one of the largest online communities. It’s the perfect place to grow your business and expand your professional networks. It is therefore important to be very active on Facebook.
Posting regularly on Facebook is investing in your career and showing your desire to succeed. It’s also an excellent way to maintain long-lasting relationships with your clients. However, it requires excellent organization on your part.
To be effective, it’s important for you to thoroughly plan your posts. Here are some tips to help you be more effective when posting content!
- Spend an hour each month to choose posts from the Web Showcase, or other source, and schedule them for the upcoming weeks. This will save you time.
- Plan for two posts per week. This is a good frequency. Among these posts, you should only have one “product” post.
- Try to have variety in the content of your posts. Only a small proportion of your posts should be advertising. Following the 80%-20% rule:
- Approximately 80% of your posts should be “advice” posts: promoting articles in the Advice Zone, posts from the Web Showcase, sharing articles found in the media or posts by other people, etc.
- Approximately 20% of your posts should be promotional: promoting pages of ia.ca, posts about products from the Web Showcase, etc.
- Share our Thursday post on the iA Financial Group Facebook page, which generally presents an individual insurance or savings product. It only takes a few seconds!
💡 New in the Web Showcase
New posts for the week:
👉Post them on your social media, that’s what they were created for!
💡 Stay tuned!
Each week, you will find a new article about the Web and social media in iA CONNECTED.
Have you read our most recent article about the Facebook post scheduling tool? In it, we explain how to schedule your posts ahead of time in order to save time!
Check it out!
