Here we are! The Access Life campaign, the purpose of which is to improve the reputation of our offer with clients and to show our leadership in no-medical-exam life insurance, has officially been launched!
Why have this type of campaign? Because Canadians are showing a greater interest in simplified issue life insurance and we want to take advantage and maintain our position as leader in Canada:
- 2020 – 2021: 18% increase in sales
- 2019 – 2020: 11% increase in sales
Insurance made easy
This promotional campaign is also aimed at supporting you in growing your business. We have identified four client groups that are most likely to buy Access Life, who will be targeted by our marketing initiatives:
See the campaign activities already in place:
(in effect until December 2021)
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New Access Life page on ia.ca |
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New article in the Advice Zone “3 reasons to enrol” |
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Social media posts (Web Showcase and the company’s posts) |
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“Three reasons to buy simplified issue insurance” promotional video, with Jean-Sébastien Jutras |
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Facebook and Google campaigns, and Web banners |
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Retargeting of prospects who have visited the life insurance, critical illness, and disability insurance pages |
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Banners on ia.ca and in My Client Space |
Stay tuned and seize all opportunities this campaign offers you!
Good luck with your sales!
