Did you know that approximately 72% of consumers begin with an online search to find answers to their questions once they acknowledge they have a need?
In fact, in 2021, prospecting begins primarily online!
First, a website is vital to your prospecting. This helps increase your online credibility and your professionalism; it’s the core of your digital business. A website or simply a professional web page allows internet users to find the information they need before contacting you. It’s one of the first things they do. And the benefits to you? It helps you meet potential clients and grow your network!
Moreover, with millions of users every day, social media is one of the best tools to find potential clients. Facebook, LinkedIn, Instagram and Twitter are the most popular social media sites when it comes to business prospecting. Whether it's via unpaid posts, ads, contests, surveys or reviews, they are effective ways to grow your business.
Here are a few of our articles on using social media for prospecting that may be of interest:
- Find new prospects with LinkedIn groups
- Attract more clients thanks to Facebook contests!
- Looking for prospects? Here are 8 ways to generate sales leads!
Consumers use all the tools at their disposal, like websites, social media, apps, and physical points of sale to find the answers to their questions and to meet their needs. Your online presence is therefore vital and your content should be clear and concise to ensure consumers are directed to your services.
*Stay vigilant: You should always comply with Canadian anti-spam legislation in your digital business practices. Remember that you must always have consent before contacting a prospect in writing. Otherwise, the person must first contact you.
Sources: Copernic
