Creating Facebook contests can have several advantages for you. In addition to attracting new clients and followers because of the visibility these contests bring, they will also help you ensure client loyalty and raise your profile!
You can also use them to generate more traffic on your personalized web page and collect participant information.
Here are seven steps for organizing a contest:
- Identify the prize(s) to be won.
- Determine the contest rules and choose a way to enter
- Write the post announcing the contest in advance and use an attractive visual!
- Post the contest post.
- It is also possible to increase the scope of the post by converting it to an ad.
- When the contest closes, perform the random draw.
- Communicate the names of the contest winners and invite them to contact you.
Here are three tips to optimize the contest:
- Include a picture of the prize.
- Give users a few days to enter the contest.
- To determine a winner, randomly draw a name, manually or online using free tools, such as Woobox or Fanpage Karma.
However, remember that it is very important to follow certain rules to guarantee the eligibility of the contest. We have prepared a few recommendations to help you verify the validity of your post.
- It is very important to organize the contest and share it via your professional Facebook page.
- It is possible, and even important, to ask followers to like the post and leave a comment. It is also possible to ask followers to like your page; however, this last action cannot be a contest selection criterion.
- Asking people to share a post in order to enter the contest is prohibited.
- Encouraging the identification of individuals in the comments is prohibited.
- It is important to indicate when the draw will occur.
- It is necessary to dissociate Facebook from the contest by indicating in the post that “Facebook is in no way associated with this contest”.
- The total value of all contest prizes must be less than $100. If the total value is $100 or more, you are required to comply with the Régie des alcools, des courses et des jeux du Québec rules and provide them with a registration form for your contest.
That’s it! You now have everything you need to raise your profile thanks to the creation of contests on Facebook. 😊
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