"Did you know that the average Canadian household spends 171% of their disposable income? "
Today's families live in a consumer society. They are also in close connection to a global market and have digital access at their fingertips which made them very demanding in terms of access to information.
This fast-paced consumerism has led many of today's families to take on more debt than ever before. Young families find themselves with many financial commitments while trying to achieve financial independence. They are torn between the desire to "live in the here and now" and "aiming for financial independence at age 45”, thus living in the present but thinking about the future.
On another note, the recent pandemic has brought to light the importance of financial protection and having emergency funds.
To support your efforts within such context, iA Financial Group offers:
- one of the most completeand competitive product offers in the Canadian market to help clients achieve financial independence, such as income replacement and lump-sum solutions in the event of a critical illness, accident, disability or death
- the best remote sales platform: EVO
- iA Mobile to allow your clients to enhance their RRSPs and TFSAs with the contribution tool
- relevant content in the Web Showcase
- A number of digital tools to better support clients and help them define their needs
In this new reality, the advisory service has become of great value. Distance selling, social media presence to promote advisory services and personalized financial planning are gaining momentum.
