Make Genesis your UL of choice: reduced level insurance costs and modified surrender charge period for yearly renewable term (YRT) insurance costs. Also discover the brand new product brochure!
Genesis Universal Life is a flexible, affordable permanent life insurance solution designed to enable a diverse clientele to ensure their financial security.
Discover the improvements and changes in the new version of Genesis (Genesis 10), which will apply starting April 19, 2024.
Even more competitive level insurance costs
We offer some of the most competitive level insurance costs for the mass market.
With the objective of extending this competitiveness to the middle market and business owner segment, we have reviewed all our level costs, making them even more attractive—and especially for this segment.
We are making considerable reductions in level insurance costs, varying by insurance amount and age group.
Age |
20-45 |
50-75 |
||||||
Insurance amount |
100-199k |
200-499k |
500-999k |
1M+ |
100-199k |
200-499k |
500-999k |
1M+ |
Average reduction |
-2% |
-13% |
-13% |
-10% |
-1% |
-4% |
-7% |
-8% |
Reductions |
-4% |
-16% |
-22% |
-16% |
-4% |
-12% |
-11% |
-11% |
Non-smokers only
15-year surrender charge period
Our YRT insurance costs are among the most competitive in terms of flexibility and accumulation. To maintain these advantages and better reflect the long-term nature of Genesis, the surrender charge period has been extended from 10 to 15 years, resulting in a change in surrender charge percentages.
Even more for Genesis UL!
We have taken this opportunity to completely redesign our Sales support document (F13-635A):
- Everything you and your clients need to know in one place
- Tips on how to get the most out of this product
- And much more!
Important date regarding transition period
For pending Genesis 9 applications:
- You have until May 15, 2024, 4 pm (ET) to submit them.
- After this date, you will no longer be able to retrieve these applications and will have to start them over in Genesis 10.
Genesis Universal Life Insurance
Your life. Your choices. Your solution.