Starting April 27, 2026, Canadian beneficiaries of iA’s individual life insurance products will gain access, in the event of bereavement, to the full range of Empathy’s emotional, logistical and administrative support services.
Within the context of a significant intergenerational transfer, your role as an advisor is evolving: beyond products and transactions, it’s your presence at pivotal moments that builds relationships and ensures continuity.
iA x Empathy will help you to:
- Make a compassionate, deeply human gesture in an emotionally charged moment
- Strengthen your role as a trusted partner, beyond settlement
- Preserve and nurture the relationship with the next generation
On average, families who use Empathy report a time savings of 189 hours*, and say they feel much less stress thanks to structured advice and compassionate care.
This initiative is perfectly in line with our promise: to go beyond financial protection, and to give you the tools you need to build lasting relationships with meaning and purpose.
Empathy: find out more
Get ready for April 27!
*Source: Support Solutions for Life's Hardest Moments | Empathy
