LinkedIn is an important social media platform and perfect for your credibility. Use its features to the max to make your profile more interesting and attractive. Here are the more important ones.
Profile and cover photos
Often, the first thing people and companies when looking at your profile are your photos, which must speak to your professionalism.
For your profile photo, you should wear a neat and clean outfit and have a pale and neutral background. You should be the only person in your photo and the photo should be taken close up (head and half your torso).
For your cover photo, a corporate image can work.
Your information
- Provide your job title
Then, click on 
and:
- Draft an introduction in the form of a story, focusing on your specific skills. For example, talk about your accomplishments, your values, your added value, etc.
- Talk about your experience: education, other professional training, volunteer work, etc.
- Talk about your skills: make sure to make it interesting for potential clients by focusing on your key skills. Three to five skills should be enough to describe yourself. Choose them well!
- Ask for recommendations from clients and co-
workers to add to your credibility and to enhance your profile.
Be active!
POST, SHARE, COMMENT. These three actions are important for visibility. Here are some examples:
- Share and comment on posts from other people that you find interesting or important. This will help you significantly increase your visibility and meet new people.
- Share your profile on your other platforms (website, Facebook, etc.). This will encourage your clients, followers and friends to follow your LinkedIn profile.
- Reach groups relevant to your profile that you like, and interact in these groups, by commenting on and sharing posts.
- Connect regularly with other individuals and organizations associated to your field. Growing your network on a regular basis increases your visibility!
- Post images/videos regularly: specifically, share your daily activities, events, achievements, etc., in photos and videos! Videos are excellent ways to engage people.
- Use the new stories function! Only usable on mobile devices, stories are an excellence way for you to attract attention to yourself.
To go just a little bit further:
- Visit the Get started on LinkedIn section in the Web Showcase
- Work on referencing your profile to ensure greater visibility: next week, our article will discuss SEO. Stay tuned!
💡 New in the Web Showcase
A comprehensive ad guide will soon be added to the Web Showcase…stay tuned!
New posts for the week (post on Instant acceptance coming up monday) :
👉Post it on your social media, that’s what it was created for!
💡 Stay tuned!
Each week, you will find a new article about the Web and social media in iA CONNECTED.
Have you read our most recent article in which we present the types of video formats available in Instagram?
Check it out!
