Did you know that in 2021, 23%* of the Canadian population was considered newcomers? Help guide newcomers to financial success and become their trusted advisor.
Client campaign - Invested in your future
Again this year, iA Financial Group is launching a year-long brand awareness campaign among newcomers on social media and Google, from mid-April to December. With the theme Invested in your future, the campaign will be mainly in English, Mandarin and Punjabi and targets the following newcomers:
- Asians, Filipinos and Indians
- People established in Canada for less than three years
- Families, millennials and communities
Various elements are already in place to allow you to properly serve this clientele. Feel free to share any of those with your clients.
- Website: Settle in Canada
- Web showcase social media posts - in Punjabi, Mandarin, English and French
- Advice Zone targeted articles:
- More than thirty client brochures in Mandarin and Punjabi
Advisor campaign - Be invested in their future
We are also launching a targeted campaign for you on social media to help you approach this new market segment.
To make your work easier and to help newcomers establish themselves financially, we have brought together under a single web page, all the tools, in several languages, that will allow you to serve this clientele well.
You will find answers to the following questions:
- Who are they?
- What are iA’s underwriting offers and benefits?
- What insurance and savings promotional brochures are available to you?
Check out this web page now and grow your business by helping newcomers settle financially in Canada, while becoming their trusted advisor.
* Source: Statistics Canada, Census of Population, 1871 to 2006, 2016, 2021 and National Household Survey, 2011.
