LinkedIn is one of the best social media platforms to help you grow your professional network as a financial security advisor. Not only can it help you find potential clients, it can also help highlight your expertise in financial services!
To make sure your LinkedIn profile is at its best, make sure that it meets the criteria below:
Appropriate introduction
- Your first name, last name and job title are clearly indicated
- Your profile photo is professional: smart attire, pale and neutral background
- Your cover photo corresponds to what is recommended by iA, available in the Web Showcase
- Your profile has a description with 50 or so words, resulting in “see more”
Contacts and contact information
- Your URL is customized
- Your contact information is clearly visible: telephone number, email address, instant messaging
- The various social media platforms on which you are present are identified and accessible
- Your websites are identified and accessible (if applicable)
Relevant experience
- Job titles and company name (if they exist, company logos for a more tailored look)
- Your most recent experience
- Relevant training
- Volunteer experience (if applicable)
Skills, recommendations and achievements
- Relevant skills
- Recommendations on your skills
- Relevant achievements related to your professional objectives (certifications, distinctions, projects, etc.)
Interests
- Follow people and groups associated with your field or who interest you
Make sure to fully complete your profile to have the best chance! Every item on this list can be completed in the free version of LinkedIn!
Visit our LinkedIn page on the Web Showcase to help you get started on this social network. Also, consult this article to perfect your professional Facebook page as well!
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