With the current market instability, your existing and prospective clients may contact you on social media to ask questions.
The conflict in Ukraine, inflation and volatility are topics that may increase their concerns about their investments. We therefore have a few tips for your posts or interactions on these topics:
- Be reassuring: by adopting a reassuring tone, you will help your clients keep a cool head and not make impulsive decisions.
- Listen: be ready to address your clients’ concerns. They may have more specific questions than usual considering the situation.
- Here are our tips to help you adequately manage comments
- Remind them that it’s easy to contact you: thanks to our digital tools, you can easily meet your clients’ needs remotely. Remind them that you are able to act in their interests quickly if necessary.
- Stay informed: stay informed as much as possible about current economic events. This will help you answer your clients’ questions and inspire confidence with respect to your expertise.
Regarding this last point, feel free to consult our most recent articles regarding stock market volatility. They contain information that may be particularly useful!
