Statistics that speak volumes!
A recent LIMRA report reveals that 9 out of 10 adults use social media, and half of them do so to gather information on finance, companies, and advisors.
Here are some other interesting statistics that once again show the importance of having an active presence on these platforms.
Let’s start with a few numbers to give us a better understanding of how behaviour on social media has changed:
Performance of social media by age group
Social media have a big impact on millennials. Unlike baby boomers, the younger generation retain more of the information they see on these platforms. Therefore, you need to adapt your messages and product lines to this age group.
Use of the services of a financial security advisor depending on the year
The Covid-19 pandemic has had a huge impact on people’s interest in the services of financial security advisors. A growing number of people are looking for an advisor to guide them through these challenging times; some have surplus savings to invest while others are struggling financially. So it’s important to have a high profile and be there to meet the needs of your future clients.
The use of social media in connection with finances
The number of people searching for financial information on the Internet is rising year by year. Having a strong presence and providing relevant information on your products is key. Try to think of what questions people may ask and adapt your posts to answer them.
Researches related to finance on social media
Other factors can attest to your ability to help clients. For example, social media users read the comments under your posts and use them to assess your ability to explain the products you offer. So make sure you answer each comment thoroughly and express yourself clearly.
You should also consider these statistics when designing your social media activities. For example, adapt your content to your audience and use common search terms in your posts. It’s a good way to build your online presence and credibility.
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