Did you know that it’s possible that only 10% of your followers see your most recent posts? It’s best to make content trends work to your advantage in order to achieve the desired engagement and visibility on your professional Facebook page.
The current Facebook posting trend is video!
In fact, posts with a video receive an average of 60% more interactions than other types of posts.
Our advice
Focus on quality, not quantity:
- Short, concise, professional video
- Have a plan for what you want to say so that you are consistent in your videos
- Share a maximum of one video post per week
Discover the complete How to Make A Video for Facebook guide
Diversify the type of videos you post:
- There are several video formats: publications, Stories, IGTV, Reels, etc.
Next week, let us demystify it for you!
Here is a concrete example!
Remember Jean-Sébastien Jutras’ weekly videos from the summertime?
You won’t be surprised to learn that these posts created more engagement compared to all our other posts.
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