If you think that Instagram only focuses on young people who post photos of themselves, you’re wrong !
In fact, this photo- and video-sharing mobile app is already being used by approximately 70% of American businesses, and more and more professionals use this network, which has over one billion users, a majority of which are young people and women.
By creating a professional account on Instagram, you will get closer to this audience photo by the content you share. Be creative but be yourself, a professional who inspires confidence and who people want to meet.
Show you at your best with quality photos and Stories with a human approach. Making a good impression is the foundation of success stories on this now-essential platform.
Who is watching you?
Instagram allows you to post targeted ads and analyze your audience using statistics on account visibility and followers. This information must be analyzed and considered when reviewing your communication strategy.
Another advantage is that you can link your Instagram account with your website and your Facebook professional page.
Also, remember that Instagram is not the be all and end all and that it should be used wisely while avoiding excessive use.
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