In our most recent article, we mention that keeping up with financial matters can help you enrich your interactions on social media.
We continue with this topic this week by discussing the advantages of sharing current content!
Why share current content?
Both good and bad economic news create reactions, questions, or concerns. You have definitely observed this with the recent rate increases, market volatility and the impacts of the conflict in Ukraine on the economy – extensively written about.
When reading about finance and insurance, feel free to share the articles that interest you. These posts will allow you, among other things, to:
- Highlight your expertise by answering questions that your existing and prospective clients may have regarding what’s in the news
- Generate interactions on your platforms (e.g., comments on your posts, questions viia instant messenger, etc.)
- Reassure your clients who may have some concerns
Remember that you shouldn’t post content just for the sake of posting. Regardless of what you share, be sure to take the time to write a relevant and authentic message about the topic that marks out your expertise.
Publications of interest
Most major media outlets have sections dedicated to financial news, where you can find relevant current content. There are also specialized publications which contain interesting articles. Here are three that we recommend:
You can also follow financial columnists, including our chief economist, SĂ©bastien Mc Mahon.
To learn more about how to create a post, refer to our guide Tips and Advice for Effective Posts on Facebook.
