The term life insurance campaign continues with another key segment: pre-retirees.
At this stage of life, many clients are reassessing their financial situation, their insurance coverage and the risks that could undermine their retirement plans. It’s an ideal time to reconnect with them and show how term life insurance can help protect their wealth, savings and loved ones.
Why have the insurance conversation before retirement?
For many clients between the ages of 50 and 65, the focus is no longer solely on building wealth, but on preserving it. They may have purchased term life insurance in their 20s or 30s that is now about to expire. And their group life insurance coverage may end when they retire.
Term life insurance can help:
- Provide security for their surviving spouse
- Cover ongoing financial commitments
- Reduce the impact of taxes at death
- Protect retirement savings from being depleted
Substantial insurance protection. More competitive pricing.
With the recent premium reductions, our term life insurance solutions are now even more attractive for pre-retirees purchasing Term 10 coverage with higher amounts of protection.
Term life insurance continues to offer an affordable way to obtain substantial coverage while helping clients preserve the retirement savings.

*The average reductions shown are calculated based on all premium reductions and apply to non-smokers. Premium reductions don't apply to riders of income protection or disability insurance products (Assure&go).
Points you can use with your clients
- T10 conversion option extended to 7 years for T20 and T30
- May be converted to permanent coverage, with a choice of whole, universal or participating life insurance.
- Faster underwriting up to $5M for clients under age 50
- Self-service transactions, including conversion
- Empathy loss support services available to eligible beneficiaries
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