Starting today, offer your term life insurance clients even better value for money thanks to reduced premium rates. This initiative will enable us to consolidate our already well-established competitive position.
Significant reductions in key segments
Young adults (ages 15 to 25)
- Our ten-year term (T10) is now one of the most affordable entry-level options on the market.
- What’s more, our T20 offers more comprehensive cover at a competitive price, making it very popular among young adults.
Mortgage market and young professionals (ages 25 to 45)
- We have reduced premium rates on our T25, making it even more accessible to mortgage clients.
- Furthermore, our T20 is now even better positioned, thanks to reduced premiums for young professionals planning for medium-term financial commitments.
- These improvements apply to both types of face amount - level and decreasing to 50%.
Pre-retirees (ages 45 to 65)
Significant reductions on our T10, most notably for large amounts ($1 million and $2 million).

*The average reductions shown are calculated based on all premium reductions and apply to non-smokers. Premium reductions don't apply to riders of income protection or disability insurance products (Assure&go).
Transition and ongoing cases
- All applications submitted for signature on or after June 15 (regardless of when they were initiated) will benefit from the new rates.
- All sales that have been submitted, but not issued as of June 15 (i.e., currently in underwriting) will automatically have the new rates applied.
- Sales issued before June 15 will remain subject to the previous rates, according to the illustration provided to the client.
Recognizing the product’s outstanding value
There is no doubt about the value of our term life insurance offering. Our product line stands out for its benefits which enhance the experience and flexibility for your clients:
- Partial conversion possible to our whole life products and iA PAR
- NEW: Conversion option (T10) to T20 and T30 now extended to 7 years
- NEW: Free grief support services for beneficiaries in partnership with Empathy
- NEW: Many self-service transactions now available, including conversion
- Benefit from accelerated underwriting up to $5 million for clients under 50
Unlock your growth opportunities



