Facebook: Your ads can lead to action
Specialists who have studied the issue will tell you: all communication is about action.
When it comes to advertising, this couldn’t be more true. Whether it’s about adhering to a vision, adopting a behaviour or purchasing a good or service, the goal is to encourage people to take action.
So, what about your Facebook ad? What are you expecting from the people who see it? More importantly, how can you make it work for you?
Build relationships using Messenger
As previously mentioned in iA CONNECTED, under Canada’s anti-spam legislation, you cannot take the first steps to initiate a conversation with someone via Messenger, Facebook’s private messaging service. The person must contact you first, but this restriction doesn’t prevent you from replying and continuing the discussion once they do.
This being the case, why not take advantage of your Facebook ad to encourage users to submit their questions or service requests via Messenger, an efficient and user-friendly tool? Then respond professionally and as quickly as possible so they know their message is in good hands.
Need more on the basics? It’s all here.
https://www.facebook.com/business/ads-guide
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