Is your online strategy effective?
Being active on social media is important but without a strategy, it may be difficult to achieve your objectives. That’s why the effort you put into your various platforms should always follow a guideline.
Ideally, your online strategy should always include these four steps:
- Attract internet users
First, it’s important to attract the attention of your target audience. To do so, make sure you have professional accounts on social media and share engaging and adapted content. You can also post targeted ads on your different platforms in order to reach a bigger audience!
For this step, the Web Showcase can help you, thanks to the post bank, the many practical guides, etc.
- Convert visitors
Once you have reached your audience, your objective is to convert these visitors into prospects. Attract them to your professional pages or any other pages you deem relevant. Encourage them to contact you by suggesting interesting services.
- Conclude with your prospects
Remember to follow up with your prospects in order to turn them into clients! Maintain long-term relationships with them. Identify their needs and note their level of maturity in order to offer the best possible service.
- Encourage client loyalty
The professional relationship you have with your clients doesn’t end after you have rendered a service. Maintain positive relationships with them and be attentive.
We encourage you to stay active on social media and to regularly share content tailored to your audience. You can also conduct surveys with you clients in order to improve your services or to ask for recommendations.
At each step of your strategy, keep in mind that each action you take must have a desired outcome. For example, your actions may be intended to captivate or engage your audience, use your prospect database or retain your clients.
Make sure to check the boxes on our Facebook and LinkedIn checklists to help you optimize your strategies.
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