There are several advantages to posting frequently on your professional Facebook page with content related to your financial services! Unlike your personal page, not only does it allow you to appear more professional, it also allows you to:
- Post your work contact information.
- Have access to page and audience statistics.
- Advertise.
- Have a comments section to highlight client recommendations.
Here are a few recommendations that will help you have the perfect page!
Appropriate presentation
- Your first name, last name and job title are clearly indicated.
- Your profile picture is professional: neat appearance, pale and neutral background.
- Your cover photo corresponds to what is recommended by iA, available in the Web Showcase
- You have a short description in the “About” section.
- You have identified at least one category that represents your page (e.g. insurance company).
- Your URL is personalized by modifying your username with your full name. This will help people find you easier on Facebook.
Contacts and contact information
- Your contact information is clearly visible: telephone number, email address, instant messaging.
- Your various social media platforms are identified and accessible.
- Your websites are identified and accessible (if applicable).
- If you want, add the times during which you can be contacted to make sure that you can reply to your existing and potential clients.
Action button
- Add an action button to tell your clients what to do. For example: Like your page, contact you (by email, phone, Messenger), schedule an appointment, etc.
Recommendations
- Solicit recommendations from your clients (they will be displayed in the Notifi
- cations section).
Service offer
- Add the different services you offer in the section reserved for this purpose, for example:
Once you have applied these recommendations, make sure to be regularly present on your page. You will increase your visibility and reach more people.
After all, there’s no shortage of potential clients on Facebook. To date, this platform has over 25 million users across Canada, which represents two-thirds of the population.
💡 Stay tuned!
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Have you read our most recent article, in which we present you 16 easy steps to optimize your LinkedIn profile?
Check it out!
