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A New Brand Image for iA Financial Group

September 9, 2025

Topic: Miscellaneous

Starting September 22, iA Financial Group and its subsidiaries will adopt a new brand positioning. This evolution is designed to better reflect who we are today and where we want to go. It also aims to strengthen brand consistency to accelerate our growth across North America.

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It's official: EVO Insurance is now on the web!

September 8, 2025

Topic: Digital tools

 

The web version of EVO Insurance is now available to all iA Financial Group distribution networks. EVO Insurance is there with you anywhere, anytime, on any device.*  

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New page in the Advisor Centre

August 29, 2025

Topic: Digital tools

 

To help you better understand the self-service transactions you can perform in the Advisor Centre, we have created a new tab named Digital Guide, which lists all the changes you can make to your current insurance applications and policies.   

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Life insurance | Claims: New training modules

August 28, 2025

Topic: Insurance

At iA, equipping our advisors to effectively support their clients throughout the claims process is at the heart of what we do.

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Layered coverage, a unique advantage

August 22, 2025

Topic: Insurance

With iA, you have access to Transition critical illness insurance, the most flexible coverage on the market, to support your clients throughout their lives.

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Sharon B. Smith now at iA: a major new asset for Underwriting!

August 21, 2025

Topic: Insurance

It is with much enthusiasm and pride that we announce the appointment of Sharon B. Smith as Chief Underwriter and Claims Risk Officer within the Underwriting, New Business and Claims team.

 

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New to the iA Mobile app

August 21, 2025

Topic: Savings

Good news! The functionality to add pre-authorized debit (PAD)—already available in EVO Savings and My Client Space for clients—is now also available in the iA Mobile app.


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🎓 Back-to-school RESP contest: $2,500 to be won

August 15, 2025

Topic: Savings

 

By opening an RESP online, or with an advisor, by October 31, 2025, your clients will be automatically entered in the contest. 

Your part is simple: let them know! 

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How to talk to clients who don’t want an advisor? Show them the value you can add!

August 14, 2025

Topic: Savings

 

A recent article on www.conseiller.ca explores this topic and offers valuable insights on how to earn the trust of potential clients who believe that an advisor’s services are unnecessary and costly.  

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New Business Tracker Features

August 14, 2025

Topic: Digital tools

Starting today, you can view new underwriting events in the Business Tracker!

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